Abraham Alexander Is An Enigma

Abraham Alexander.

Don’t worry if you don’t know his name, it’s his story (and the lessons behind it) I want to share with you.

While in London for the Marketing Summit, I arrived on the final day of the Texas Music Takeover 2018.

Jet lagged and sleep deprived, I somehow convinced our hotel to let me change in the bathroom and hold all our luggage so my girlfriend and I could make our bleary eyed way to the venue.

Upon arrival I learned two important things.

First, the time on the website was wrong and we were 2 hours early for the concert. We had arrived before most of the artist even had a chance to sound check.

Fuck. My. Life.

Second, that salted beef is life.

I was taught the second lesson by Grady Spencer who is not only a great friend but he was also apart of the London takeover of Texas Americana music as well.

His band – Grady Spencer and the Work are amazing and you should check them out and see them live whenever you can.

After eating my body weight in salted beef,  I waddled my way back to the venue where I first saw Abraham Alexander.

He’s a good looking guy, I’m guessing mid twenties, in shape and sharp dresser with impressive shoes and style.

He must be one of the beautiful people of London here to see the show I thought.

Far too cultured and good looking for my taste and New Balance shoes.

It turns out I was wrong.

Abraham was actually one of the first performers of the afternoon and here’s where things got really interesting.

He was incredible. His voice, his tone, his style… It’s hard to describe (he describes it as Bluesy Soul) but it was unique enough to catch my attention and interest immediately.

After the show he slipped out the back before I had time to go full fan girl on him and learn more about him or buy a copy of his album.

No worries, Spotify to the rescue.

A quick search revealed … one song.

A highly political tune (imo) called America which is totally different than the songs I just heard him sing live.

What gives?

Next I turned to trusty YouTube to add more Abraham Alexander music to my life.

Surely they have some grainy sideways cell phone recorded concert footage for me to binge over until I can buy his EP or album somewhere ?!?

Ummm not exactly.

Instead I found this.

Only 3, maybe 4 videos total of him performing.

All professionally produced, all covering virtually the same 2 songs.

In total, after my extensive online research I found a total of  …. 3 songs by Abraham Alexander.

I was dumbfounded by this.

I mean here’s a kid who has practically grown up in the social media generation and yet I can’t find much about him online.

There’s his sparse Facebook page.

His highly curated Instagram page.

Even his website didn’t give away much. 

What was this kid doing?!?

Doesn’t he know that in order to be successful in the music business today he has to sell his soul to the social media machine?

Videos, streaming, podcast, blogs, websites, tour schedules, shitty cover songs & poorly recorded attempts at recreation for the world to quickly devour and enjoy before moving on to something else.

And yet, he had very little of it.

What gives?

It wasn’t until I found this interview that everything changed.

After listening to the Cinderblock Podcast, my eyes began to open and my brain finally saw the genius behind Abraham Alexander’s plan.

It starts with his background.

Abraham is originally from Greece and his family (his mom, dad, brother and him) immigrated to the United States (the Dallas Texas area specifically) when he was just a teenager.

Like most teenagers he was into professional wrestling and playing video games with his brother.

It was during one of those video game sessions with his brother that Abraham  world would be forever changed.

A knock at the door, the police asking to speak to his father, and then the unspeakable sounds of tragedy, mourning and loss.

His mother was gone.

Taken away by a drunk driver on her way home from work.

Afterwords, a haze of Abraham’s life follows.

When Abraham emerges, he finds himself newly adopted (along with his brother) by his US English teacher.

Unlike most teens, Abraham spends a majority of his time trying to learn the language so he could adapt to living in the United States.

He learns English from popular US music videos, he picks up a guitar along the way and that very quickly brings us to today.

After all my research on him to this point, Abraham Alexander is still an enigma to me and it turns out that’s by design.

Because here is what you’re not seeing.

Abraham Alexander is strategic with his message and his music.

He doesn’t want you to be able to hear or see a majority of his work online.

He doesn’t want to play at every bar in America or spend his life on the road opening up for others bands for years in obscurity.

Instead he’s got a different plan.

One that involves a little mystery and very few options.

Sure there are a few digital breadcrumbs here and there to get you interested and excited in him.

But just enough to wet your appetite for more of his music.

You try to satisfy that itch through YouTube, but you can’t.

The only thing that can stop the cravings for more of his music is seeing him live.

But good luck doing that.

His website shows no future tour dates booked and for now.

Since Abraham has a day job in banking, he can be selective with where he plays and how the audience is able to experience and interact with him.

It is all a part of a mystery that sounds him.

There’s a reason only high quality videos of his performances are online.

It’s the same reason you always see him dressed stylishly.

Don’t get me wrong, there is substance behind the style.

His relationship with the Lord lead to an understanding of his mothers death.

But I can’t help but still feel for the little boy inside crying for her with this song:

It’s his faith that serves as his foundation and it’s personal experiences in life that fuel his soulful music to this day.

Abraham just signed a record deal with Mahogany records (based out of London no less) who seem to match his style and overall vibe perfectly.

For him less is more.

Fewer options to see or hear him online lead you to wanting to see him live.

It is the only way to hear his entire musical experience after all.

When you get excited from that experience and start being really into his music you can’t share it with the world easily.

Instead you can only share his curated content and the personal pleas to your friends and family that they HAVE to see him live to truly experience him.

It is the only way to hear his entire musical experience after all 😉

And the cycle continues.

As for the future …

An album will come only when Abraham Alexander is ready for it to.

And that my friends is exactly how Abraham Alexander wants it.

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In My Feelings

Preach sister preach.

No matter how many times I try to etch over memories of you, my brain still falls back to it’s old familiar place.

A place with no pain and no bad memories.

No fights, no ugly text, no leaving me and the future life we planned to build.

Sometimes it’s a familiar saying that sends me back.

Other times its just a word.

Once in a while it comes in the middle of the night in between the tears as I mumble “I’m sorry” over and over into a pillow that never feels as good as the real thing.

I squeeze my eyes tight, pull that pillow close and hope to hear your heartbeat again.

It never comes.

The laughs are gone, so are the smiles, but the memories still remain.

No amount of booze or drugs silences them forever and try as I might I can’t ever seem to fully erase them either.

They say that time heals all wounds, but I think that they are fucking liars.

Time only serves to show you your mistakes, the repercussions of them, and how far the life you live now is from the one you said you never wanted.

I’d give up everything to have that life again.

But it’s too late my friend.

That old life is broken beyond repair.

The only thing I can do now is continue to trudge along day by day and hope that the sands of time begin to eventually wear those memories down as I try to build a life without you, with what’s left of me.

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A letter to into the abyss

XXX –

My hope for you is that you read this without anger or judgement and an open mind.

How is it, that the business is going to do a million dollars in a single year and my personal business will do less than that yet I’m not the one currently struggling for money?

How is it that for the last two years, when I was stuck in bed with depression, or having to deal life bullshit, angry ex wives and bitter ex contractors, money wasn’t a major concern for me?

I haven’t emailed my list or even sold anything to them in months yet I’m not worried.

Hell I didn’t even take a single payment from our joint business until July.

Finally, how is it that you made $300k in PROFIT one year and the next year you needed to borrow money to keep from losing your house?

How is that all possible?

I’m not saying any of this to anger or shame you.

When I decided to invest with you, it’s because I not only wanted to help you (yes xxx, I actually do love and care about you and your family) but also I wanted to try and show you a different way of running a profitable business.

To you, getting health insurance and having the business pay for it is no big deal. Maybe you feel entitled to it, you work hard, haven’t had it in X number of years, etc.

To me, every additional cost you saddle the business with represents a larger monthly risk it must meet. You’re asking the company, that wasn’t profitable until just recently, to not only absorb your salary (plus the payroll taxes each month), but now also the health care cost.

It’s only an additional $7200 a year right now but as you know health insurance has been going up and up and up so who knows what it will be next year or the year after that.

All of this after one year of this new company, with minimal profit and growth.

So now the company has to make close to $6,000 dollars each month just to pay your salary and healthcare and that’s only to break even. If you raid the profits above that, then there isn’t enough money to cover that monthly cost in the slower months.

The bigger the monthly expenses, the more you have to work just to cover them and when shit happens (like the shirt business dying off, people suddenly quitting the box business, the seasonality of the summer – all of which you’ve experienced) you strain the business and if you put too big of a strain on it, you’ll break it and the next time you break it, it’s permanent.

That’s $18,000 in PROFIT you have to make the other 9 months just to cover your salary over the summer, let alone the cost of goods, fulfillment, etc of those normal months.

Whether you want to admit it or not, money management has been a huge issue for you and it’s the reason you needed to be bailed out in the first place.

You’re also the reason that after the bailout, the business bank account was down to $2500 (even though we agreed to keep $7500 in there) and when I showed that to you, you took an additional $1k out the next day.

To me that clearly showed either a lack of understanding of the situation or a lack of respect for my real world warning. It’s also the reason I had to prevent you from doing that again.

Yet when it came to saying no to you guys continuing to use business money to bail out your personal debts and put yourself out of business, suddenly I felt like I was dealing with children who were upset that I wouldn’t let them raid the cookie jar right before dinner.

XXX, if I had let you guys do that, you’d be out of business by now. There was no way you had the capital or personal savings to withstand those personal expenses being paid from the business account plus the slow months that followed.

Then where would you have been? What would you have done with no capital to invest in something new? What would have happened to you, your house, and your family then?

Seriously, stop and think about that. I know, I know positive affirmation and all that bullshit, but there’s a reason why I always plan for a rainy day, grow slowly, and I’m risk adverse.

Instead of seeing that, you and whoever else you’re listening to have decided that I’m the issue.

The guy who has made less profit than you have, yet doesn’t worry about money, is the issue?

The guy who has always tried to work with you, bailed you out in the first place and tried to find a solution to your issues, is suddenly is a huge asshole because he won’t let you do what you want, when you want?

Also, lets not forget, you owed me 5 figures in past due payments as well during all of this but none of that seems to matter to you, it’s only what I’ve done to you or said no to that seems to be the issue.

But instead of listening to me, you’ve just decided that you’re doing your own thing now.

We both understood the agreement. XXX profit split after the first few months of our agreement.

You were the one who changed that when you demanded a salary and then doubled it above our agreed amount.

You also changed the bookkeeper, the bank account, and whatever else you wanted because you wanted to have total control over the money and checkbook.

The same person who has repeatedly had issues with their personal finances, has admitted to not being able to keep the books up correctly, and twice had to ask others to bail them out of foreclosure wanted full control over the money vs the guy who has none of these issues?

You were the one who cooked up this whole co-ceo title and asked the business to pay an additional salary when we weren’t making any money.

Why do you need two people to run a business that has it’s fulfillment now 100% outsourced?

Because you don’t like talking to vendors on the phone?

And because of that we need to hire your family, full time, for an additional salary so they can call people vs an hourly employee who can do the same?

If we had done that when you wanted to, can you honestly say you’d still be in business?

Maybe you think – why does he get 30% of everything? He does nothing, hasn’t helped, and worse (based on your actions afterwards) won’t let me spend every penny in the account.

How dare I right?

You seem to forget that without that bailout, you’d already be out of business and there would be nothing to fight over because there would be no business.

You forget that me forcing you not to spend every last dime in the business account is the reason why you’re still in business today.

What am I suppose to do when you don’t want to do the things to help yourself out long term?

I hired a business coach, you wanted nothing to do with him.

I offered to make and market a course, but you didn’t want to talk on a regular basis to make it recurring project vs a one time thing.

I even sold you the shirt business back as a sign of goodwill, and still I’m the issue?

More for you, less profit for the business, more risk for the business.

You’d apparently rather listen to a mom who sells crystals online, or another one who had to get a 9 to 5 job because she couldn’t handle running a business or maybe you listen to your wife with zero business experience – all over me, your actual business partner and the one who had the money (and experience) to help you in the first place.

I don’t really know what the point is for this email is because I worry you’re unable change your perception of me or look at the meaning behind my message to you instead of the anger.

Maybe you just focus on the X% I get and not the X% plus salary you get? I don’t know.

But what I do know is how to run a profitable and sustainable business.

Instead of trying to take every cent out of the business, creating a huge monthly payroll expenses, and spend, spend, spend – look at the past pitfalls you’ve had and make a plan to overcome those.

Save a year of expenses (or even just start with 3 to 6 months worth), have a positive subscriber growth and a few years in the business to see what the ups and downs are (like last December) and THEN start taking the fruits of your labor.

This is your golden goose XXX, don’t kill it by asking it to lay too many eggs, too soon.

I really do want the best for you.
I really do still worry about you.
I am still here to help with my time and experience.

Where you go, your reaction to this email and what you do from here is your choice.

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Starting Again

Since last week I’ve received over 250 email responses (thank you for the replies btw) to me announcing that I’m heading in a new direction and want to dramatically change the way we interact and help each other.

Naturally, along with those emails, came your questions.

– How do I get started or start over?
– How do you prevent burnout and overwhelm?
– What opportunities do you focus on and which ones do you ignore?
– How to keep moving forward and actually accomplish your goals?

Your questions give me the perfect opportunity to preview how I to help you going forward.

So this Thursday, September 27th at 7pm CST (USA), I’m going to help you live and in real time to answer any and all of your questions.

For now, I’m referring to Thursday night as the first of our fireside chats and this one is on “Starting Again”

Here’s what you need to know about them:

1. Keep your wallet in your pants.

No fancy titles, no logos, sales pages or even slides. You get you, me, and 100% content only to actually help you and answer your questions vs a prepared presentation meant to just impress you.

2. This one is on me.

In the future, I’m going to charge $200 for these type of workshops, but this one is on me. Since it’s free, I’m not going to hammer your inbox with daily reminders to attend and I’m ONLY going to send out the replay via GoToWebinar so even if you can’t make it live to ask your questions, signing up now is the only way to get a copy of the replay.

3. You and your questions dictate the direction.

No prepared slide deck, no sales pitches, just you and your questions getting answered, your problems getting addressed and us working together to make a real impact on your life and business. YOUR QUESTIONS DICTATE THE DIRECTION, so bring them with you because I won’t be leaving until every question is answered.

You can sign up for Thursday nights Fireside Chat on “Starting Again” here:
https://attendee.gotowebinar.com/register/2157136654261187843

Everyone that signs up will get a replay of the call and everyone that shows up will get their questions answered.

I can’t wait to hang out and chat Thursday night so we both can start moving in this brand new direction.

Again, this is 100% content, nothing is for sale, and this time it’s on me.

See you Thursday.

Tim

PS: For the “non-newbies” reading this, don’t worry I’m not just open to helping those just getting started. You can bring your questions too and I’ll be sending you a special email soon.

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When All Is Lost, Do This

Get yourself a hobby.

Seriously.

When my ex-wife abandoned our marriage without warning almost two years ago I was devastated (to put it lightly).

I went from having endless energy and excitement about life, business, and more to being lucky to stay up past 8pm.

My normal bedtime of 2am was replaced by 20 hours of non-stop sleeping, depression and thoughts of worse.

My entire world, and my “normal” day to day life vanished.

Lucky for me salvation came in the form of an after Black Friday sale at Best Buy.

Suddenly I found myself the owner of a super cheap camera (Sony a5000 if you care) and one really shitty lens.

Like, really really shitty.

But I showed up at The Bluelight and started taking photos of the bands as my new hobby.

I SUCKED, at first.

Seeing all of my photos after the first few shows made me want to puke.

They were dark, out of focus, needed editing, and more. To be nice, they were complete and utter dogshit.

Except to me.

Because to me, they were everything.

The shows (and the shitty photos that followed) kept me going.

One lens turned into two, then four, then many many more.

Every bad day I encountered seemed to matter less.

Where I had failed as a husband, friend, business man, and son – I found joy and excitement in photography.

When things got really dark and the thought of ending it all overtook me, I’d bargain with myself.

If I could just stay alive another week, well then I could buy or borrow this lens or that camera would to keep my heart beating.

Those trinkets and the bribes to keep me alive “just one more day” kept me steady when the world only seemed dark.

In time, my photos started to suck less.

Some even started calling them good.

I still secretly hate(d) 99% of them.

But none of that really mattered.

Those shutter clicks transformed into heartbeats and in time those photos started traveling around the world.

Album covers, tour posters, magazines, and more.

It’s apparently easy to get press when you work for free 😉

Again none of that mattered to me.

I wasn’t doing this for money, fame or fake internet points (although I’ll accept all of them), this was the one thing I could do to take my mind off of the rest of the world collapsing around me. The one thing I could do to see real growth, accomplishment, and improvement over time.

The leaps and bounds I had made in income and impact that now seemed common place to me online, I was now able to fully see and appreciate them though photography.

I’m currently writing this at 2am.

I’ve got photos downloading in the background, a stack of candy and diet coke next to me and a smile that you couldn’t wipe off my face or pay me enough to ignore.

I’m going to spend the next few hours (ok days) pouring over the 479 photos I took tonight and editing 10 to 20 of them.

If I’m lucky, I’ll see the sun rise across my face before I’m done. And I’ll still be smiling, full of joy and a feeling of accomplishment outside of the business world.

So the next time all seems lost.

The next time you don’t see a light at the end of the tunnel or a way out.

Try something new. Try something fun. Try something different.

When all is lost, before you give up, try this.

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This Got Chris’s Panties In A Twist

Oh no … it looks like my last email made Chris angry.
Now before I share my reply, let me tell you why this reply had me laughing.

First, Chris isn’t forced to be on my list or in my life.

Regardless of that, Chris didn’t like the fact that I’ve decided to focus on what matters most to me, even IF that means improving my overall happiness in life and how I run my business.

But here’s the ironic part Chris seemed to miss. I said 5 figures a month represents total freedom and the ability to enjoy my life how I wanted to right?

Well, if Chris had done some middle school math he would see that that means my WORST year would still be $120,000 ($10k a month for 12 months) and if I really busted my ass I could make as much as $1,188,000 ($99k a month for 12 months) just making 5 figures per month.

Apparently that’s not good enough for Chris and people like him.

To them, people like us, who choose happiness, success, and a healthy profit over burning out, 10xing it, and bitcoin bros (more like shitcoin last I looked) are underachievers.

If that’s true, well I’m here to say I’m a proud underachiever.

I guess if I wanted to get my ego involved I could have pointed out to Chris I paid my first house off at 31, I am debt free except for the new house payment, have sold millions of dollars online, and a bunch of other accomplishments that only make me feel better.

But I didn’t, because Chris forgot the most important thing I’ve learned in 2018 and that is this … I’m only interested in the people walking towards the light, not away from it.

I lack the time, energy, and frankly emotion I had 10 years ago (when I started online) to try and drag people kicking and screaming into success.

I’m done with having a ton of employees, fancy funnels, paid traffic this and that and all of the other complications I once thought I needed to add to my life because they worked for other people or I had to do the same as person X.

This new direction is simply what works best for me and I believe it’s one of the easiest ways to start and sustain an online business. Oh and you can also make a shitload of money for not a ton of work which to me sounds a lot better than 594 Facebook Ad Sets to make an additional 3 cents per transaction (ugh).

So if you’re like Chris, here’s my reply to him (and you).
I hope you have a great weekend with your friends and family.

Tim

PS: I’m well aware that Frank the Tank and Ed Dale had a course called underachievers. It turns out they sold that company to Russell Brunson a few years back which means I’ve now stolen the name from 3 different smart people. I’m not 100% sure, but I think that means it’s legally mine now.

If not, I guess Russell and I can wrestle at the next ClickFunnels event.

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Start Up Bros, 10x Hustlers, & Gurus Should Leave

Another decision I made recently is that I plan to continue going against a disturbing problem I’m sure you’ve noticed the past few years online:

The problem of …
– Start Up Bros
– Software Kingpins
– Large Staff, Larger Offices, and a HUGE Payroll
– Hustle, Go In Early, Stay Up Late, Neglect Friends & Family in the process
– Launch A Product, Burn The List, Repeat Cycle

Now I’m not saying that route isn’t successful – it is and I’m sure you’ve seen its results.

But are you sure you know the rest of the story?

The massive payroll, the need to never stop working, the late night and forgotten weekends just to name a few issues I’ve seen.

And while I respect the giants in our industry (I’m looking at you ClickFunnels, Digital Marketer and many more) I have zero desire to be like them in terms of size, staff, and even yes sales & profit.

That’s right, I’ve decided that I don’t want to make every last dollar possible at the expense of building a life, business, or lifestyle I hate in the process.

There will be no 6am wake up calls, no TPS reports (quick, name that movie), no huge staff or army of outsourcers that I have to constantly pay and as a result have to keep coming up with the latest and greatest thing or shove another affiliate product down your throat just to make payroll.

Instead, I am working on simplifying things and keeping my expenses low, so I can enjoy life on my terms.

Because here’s the truth (based on 10 years experience and watching a few of my fellow friends make the switch) … there is VERY little you CAN’T do making a consistent five figures per month.

I know for some of you that seems impossible and for some of you that number represents a bad month.

But to me, that number represents total freedom.

To live the life I want, the way I want.

To take all the vacations I can handle, drive a nice car, live in a nice neighborhood and take care of all of my friends and families wants and needs oh and save a little for a rainy day.

Sure, I won’t be shooting a video from a helicopter, with my super model wife, and tricked out car collect anytime soon but I also don’t have deal with the stress and frustration those folks face.

So if you want to be the next Elon Musk, Facebook, Huge Fortune 500 company with a company manual, an HR department and more – maybe I’m not for you and you’d be better served by someone else.

However, if you’re interested in being a lean, green, money printing (and enjoying your life) machine then you’re in the right place.

If you want to live life on your terms, making or supporting things you care about, and enjoying life in the process – then you’re in the right place.

And even if you’re lost and only know what you DON’T want vs what you DO – well, I’m glad to help until you figure things out.

Tim

PS: Maybe I can’t help you, maybe I’m not the one you should listen to and take advice from. If you’re looking to become a software and info giant I recommend these folks.

If an agency based business or one that needs more strategic work – these guys have always treated me right.

Either way, I wish you the best on your journey and hope our paths cross again soon.

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Did You Win The Deadpool?

Remember a few months ago when I was telling you how much 2017 sucked?

Well 2018 went all “hold my beer and watch this ..” on me apparently because it hasn’t been any better.

If fact, it’s been a lot worse and that’s why I found myself “involuntarily retired” for most of this year.

“Involuntarily retired” is a fancy way of saying “totally lost, totally depressed and at times feeling totally defeated.”

That all changed last weekend.

How you ask?

Well, it involved a top secret trip, some of the best wings of my life, and trying to steal my phone back from a crackhead, at 3am, in another country.

More on that another time …

Here’s why this is important to you.

I’ve made some very tough decisions about my business going forward and I want to share the first few decisions with you today.

My first decision is, I’m taking 100% of my products offline to the general public in the coming weeks.

I’ve decided to remove every project I’ve worked on in the last 10 years from the net so that by the end of 2018, no one will be able to buy any of them again. I’ll explain why in a moment.

The second change I’m making is this – for the foreseeable future – I’m no longer promoting affiliate products.

I’m doing both of these things because I want to fundamentally change the way we interact and how I help you.

– More customer focused (on exactly your needs, wants and desires)
– Simplicity (not only from a customer support level but also on how I can help you)
– Making a real impact and change (no cookie cutter, one size fits all solution)
– More of a conversation, than shouting from on high

I’ll share more of my plans, thoughts, and ideas soon – but for now I just wanted to reach out and tell you that if you picked today for me to die in the deadpool, I’m sorry to disappoint you.

I’m very much alive and I’m excited to share what I’m up.

The first question I have for you is this – where is the best place to interact with you?

A. Facebook Group (OMG not another one)

B. Private Forum (1990s called and they want their sweater back)

Just hit reply and let me know which one you prefer. I’ll be here waiting for your answer.

Tim

PS: No, this isn’t the start of some high end group coaching (although there is nothing wrong with that). This is 100% happening with or without you and there is nothing for sale in this email. You’re welcome 😉

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Kevin O’Connor & The Offline Assistant Ordered To Pay Legal Fees

I didn’t notice this until after my last post, but the Supreme Court of Texas sent a judgement to the lower court stating that Kevin O’Connor & The Offline Assistant MUST pay me for my legal fees associated with defending my name and reputation with this lawsuit.

I will update you when and if he pays ….

Kevin O’Connor & The Offline Assistant ORDERED TO PAY by Tim Castleman on Scribd

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