Two Drink Tim Podcast – Episode 2

Tim talks about an outsourcing mistake he made that cost him over $100,000, his wild weekend in Amarillo, and what has Christians upset and Stoners, well stoned.

Oh did we mention trailer park role playing???

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Two Drink Tim Podcast – Episode 1

Tim talks about how to get started, why you shouldn’t hire these types of coaches, and the thing you have to ask anyone you’re getting advice from…

Play

Two Drink Tim Podcast – Episode Zero

Tim talks his background and how the Two Drink Tim Podcast came to be.

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December 2013 Kindle Publishing Report

Introduction

Welcome to the third Kindle Income Report. I’m writing these reports on a monthly basis in an attempt to capture the good, the bad, and the ugly when it comes to my Kindle Publishing business.

My goal is detail important events that happened the previous months, how much I made (or lost) during the month, key takeaways I learned and what I’m working on in the coming months. Since Amazon doesn’t release my monthly earnings until the the 15th of following month (December’’s earnings were released on January 15th) I plan to write up a report around the 15th of each month.

Let me be clear from the beginning – this monthly report isn’t to claim I make the most money on Kindle or beat my chest as the works greatest publisher – I don’t and I’m not – but rather take a few minutes to capture and reflect on the previous 30 days.
Important Occasions In December

Piggybacking off our success of our holiday recipe books we continued to have them produced in December. This time we focused on the Christmas Holiday with a book on Christmas Recipes.

We followed the same outsourcing formula as our Thanksgiving book and the same Pump the Brakes promotional strategy to bring in sales. We started by getting 5 reviews of the book from our Authors Advantage group (link) and also using this software (link) to find reviewers.

Then we used the pump the brakes promotional strategy to bring in downloads and more sales of the book. We got all the way to #2 in our category and brought in dozens of sales for the book in a short time.

At the end of the promotion, the sales were about half that of the Thanksgiving book and here’s why I think that is. When you think of Thanksgiving, you think primarily of the main meal being served, families gathering, etc but when you think of Christmas you primarily think of giving gifts, spending time with family, and then a meal.

To put it simply – Thanksgiving is meal centered, whereas Christmas is gift centered. Yes I also know there are religious reasons for Christmas but I think you get my point. One thing I did notice and I plan on capitalizing on for next Christmas is dessert books. I noticed a lot of best selling books on pies, fudge, and other holiday treats and it makes sense when you consider company Christmas parties, multiple family gatherings, and that some people prefer to gift food over presents.

Having had two books for each holiday, and seeing the results of each of them, my plan going forward is to focus more the Thanksgiving holiday for complete recipe and niche diet books and focus on dessert books for the Christmas holiday.

I expect to scale up in both areas since this niche has proven profitable and with any luck I’ll have 3 to 5 books for each holiday by this time next year.

Income Breakdown

We took an income dip in December and I believe there were several factors that caused this.

1. Slower than expect recipe book sales. The Christmas book didn’t sell as well as the Thanksgiving book (which was a large portion of the November income).

2. You can’t mess with Santa. I noticed a sharp decrease in book sales prior to Christmas and I can only believe that was due to people saving their money in favor or buying presents, holiday travel, meals, etc. I did however notice a great increase in books sales immediately following Christmas which makes sense considering all the new kindle customers and new Kindle device owners Amazon produced. Not to mention gift cards and holiday money that shoppers had to spend.

3. Lack of promotion. Frankly I dropped the ball on promoting as many books as possible immediately following the Christmas holiday and I think that contributed to a lack of sales in December.

All told we made $136 in December which is less than November but still not bad considering how little time I put into working and promoting our books in December.

Key Takeaways

The biggest takeaway for December didn’t actually come until late in the month of January when I looked at dwindling kindle sales and asked “what is happening?” That’s when I had to take a hard look at my business and how I was running the publishing side of it.

To be honest, it wasn’t pretty and I’m going to share it with you so you can learn from my mistake.

Here it goes … my biggest takeaway was that you can never stop running the machine. Whether it’s publishing books, writing books, or promoting books – when you’re trying to build up your publishing empire (that sounds cool right), you can’t take your foot off the gas.

Looking back to December and even into January it was clear to me that was exactly what happened. I had one book published in December and no books started in January. I also only did a single book promotion in the month of December and practically nothing the following month.

It’s easy to let myself off the hook – I was busy, it was the holidays, I traveled a ton, my wife was finally home from her work …. all of these things are true, but the bottom line is they are also excuses.

No one is responsible for my success, but me. I can’t depend on others to push, prod, and remind me to do something. That’s why having a system in place is so important, but it’s only the first step. The second step – the step of taking action with that system – is where the magic happens.

It’s all pretty easy to get frustrated with myself and think about scrapping it all – but what would that accomplish? Nothing. So here’s what I’m doing instead:

1. Simplifying. The first thing I am doing is starting a promotional plan for a single book each week for the next month. No crazy funnels, no crazy plans, just a single book promoted each week for the next month.

By keeping things simple I’ll be able to keep on top of my promotional efforts and learn and adjust each week for the next book.

2. Making it a priority. On Monday I have a meeting, it will happen no matter what because I’ve told everyone involved if we don’t have the meeting heads are going to roll and people are going to be replaced. No matter what the meeting occurs.

Look, when you’re getting started, you can’t take days off. Sure you can stop and enjoy the roses but one day off, that leads to two, that turns into three eventually turns into forever.

So when we have that meeting on Monday we will leave there with a plan that includes having two books outsourced this month. Not 3, not 1, but two. We’ll get the ball rolling and get the machine up and running again.

To ensure it runs smoothly I’ll be doing checkups with my team every Monday, Wednesday and Friday.

Monday will set the goals for the week, Wednesday will check on the progress and address any concerns, and Friday will be a check in. If everything gets accomplished, we celebrate. If it doesn’t, we adjust.

It’s not hard or complicated to do, it just takes a commitment from me to the rest of my team to make it happen.

My goal this year is 30 books and since I’ve been slacking in getting them produced, that means I need to work hard over the next few months to catch up. By making things simple, following a system, and making it a priority I can’t see how anyone (including myself) can stand in the way.

Looking Ahead

With February upon us I’m going to start exploring a few new niches. The first one is children’s fiction and children’s illustrated fiction. My plan is to have someone create a few plot lines for me, I’ll pick the best one, and have it commissioned into a short book or illustrated book.

Next I’m going to work on writing my first non fiction book related to a topic I already know a lot about (so I don’t have to start from scratch and so I don’t have to do a ton of research). I don’t expect this first work to be the next New York Times Bestseller but I do expect it to accomplish a single goal: to solve and educate about a single problem or opportunity.

The truth is, you already have a great non fiction book/booklet inside of you. Don’t believe me? Ok then answer me this – what do you already know that someone else would be willing to pay you $3 to learn?

Have you lost weight, learned a new skill or hobby, have an amazing business or relationship, or something else completely. I’ll update you on the progress of the book but if everything goes according to plan I’ll be publishing it by the end of February.

Wrap Up

These past two months have taught me an important lesson and one I don’t plan on forgetting anytime soon. Based on the challenges I’ve faced, I’m going to use this new found motivation to really start cranking out books like clockwork and using the system that produced tremendous results for me in 2013.

This month I’ll be catching up from my slacking ways in December and January and by the end of February I’ll have ramped up not only production, but promotion of my books. I don’t expect everything to rebound overnight, I do however expect an increase in sales along with more products to offer the consumer.

I’ll also be testing out Kindle Countdown deals along with continuing to use the Pump The Brakes Promotional Strategy that took a student of mine all the way to the #3 downloaded book in Kindle and produced over 50 sales of her book in a week.

Production + Promotions = $$

That’s all for this month, I look forward to sharing with you how everything works out in a future update. Until then be well and keep publishing and promoting your books!

November 2013 Kindle Income Report

Introduction

Welcome to the second Kindle Income Report. I’m writing these reports on a monthly basis in an attempt to capture the good, the bad, and the ugly when it comes to my Kindle Publishing business.

My goal is detail important events that happened the previous months, how much I made (or lost) during the month, key takeaways I learned and what I’m working on in the coming months. Since Amazon doesn’t release my monthly earnings until the the 15th of following month (November’s earnings were released on December 15th) I plan to write up a report around the 15th of each month.

Let me be clear from the beginning – this monthly report isn’t to claim I make the most money on Kindle or beat my chest as the works greatest publisher – I don’t and I’m not – but rather take a few minutes to capture and reflect on the previous 30 days.

Important Occurrences In November

Based on what I talked about in last month’s report I produced two holiday recipe books centered around Thanksgiving  & Christmas in November. I did this to take advantage of the fact that most people are “forced” to do seasonal activities (like holiday meals) and that there are people who need your help preparing a meal. Here is a quick breakdown of what I did.

First, please understand I burn eggs and everything else I try to cook – yet I was able to become a top selling author in this niche in a matter of days with this strategy. I hired an outsourcer to find and rewrite existing recipes – being sure that everything passed Copyscape standards and was above board and legally compliant. I then found stock photos to match up as many main categories as possible (Desserts, Appetizers, Main Meals, etc). Finally I put together 3 complete meal plans and shopping list for people to use and as a way for me to capture people’s email addresses. I also created a high quality looking book cover using someone off of Fiverr to ensure that we stand out from other books in our niche.

Like I mentioned last month I hired two writers to work on the books simultaneously (one for Thanksgiving, one for Christmas). The first writer flaked on me but I was able to salvage the book by having the second writer do both books for me thanks to the strategy I detailed last month.

Here is the cost breakdown of the Thanksgiving book:

Writer: $75
Photos: $5
Cover: $5
Formatting: $5
Promotion: $30

Total: $120

Once I had the Thanksgiving book done, I decided to try a new promotional strategy with two providers on Fiverr. I paid extra to get the jobs rushed (I had no choice since I was behind due to having to fire one writer) so the total cost was $30 (normally it would only cost you $10 to $15).

I’m calling this new promotional strategy “Pump The Brakes”. Using PTB it allowed me to leverage free traffic and convert them to paid buyers. With this strategy we got over 4,000 free downloads and 94 buyers/borrows of the book in 4 days. We paid for the cost of outsourcing and promotion of the book in 96 hours, got 15 authentic reviews, and got all the way to #2 in the seasonal, Thanksgiving, and holiday niche in the paid ranking. We settled around 4,000 Amazon Best Seller Ranking. Needless to say I’m happy with the strategy and results it produced.

Income Breakdown

So in November I made $358.91 from my Kindle books.

October: $164.16

September: $180.68

August: $122.86

The difference between October and November is an increase of sales of $194.75. The majority of that increase is directly related to our holiday book and the sales that it brought in this month.

Our Children’s book continued to sell ok with little to no promotion. We did try the same promotional method that we used on our Thanksgiving book on our Dinosaur book with lackluster results.

So far the Dinosaur book is the only book that I’ve published that hasn’t produced a profit and I am going to try and fix that in the new year.

Key Takeaways – November 2013

The two big takeaways from November were how I approach and scale books in a new niche along with a better understanding of the “perfect storm” needed to have a successful book.

My goal with any new niche book is  to provide “proof of concept” for me. I always treat the first book I do in any new niche as an experiment and or game, that way I don’t get upset if sales are crappy and more importantly I continue to test and explore different strategies. That’s what the Thanksgiving book was to me. Once it produced a profit it let me know that

Now that I have proof of concept, my goal is to expand my reach in the holiday market with different books. Ideally, my first book will be a general interest book centered around the holiday or specific event (think Thanksgiving). Once those books prove profitable, I will niche down to specific diets/fad centered around the holiday (think Low Carb Christmas, Paleo Thanksgiving, etc).

The other thing I took away from November is the need for a “perfect storm” when it comes to promoting and selling your books. For instance, had I done the same effort I did this month for the Thanksgiving book in July the results would have been disastrous.

Here’s what you need to be successful in promoting and selling your Kindle books:

1. A few reviews prior to do heavy promotion (try to get at least 5 reviews from places like this Author Advantage).

2. A professional cover that stands out from others in the same niche.

3. Free traffic and downloads to boost the rankings in Amazon Free Seller Ranking. Once you have at least 1000 downloads of the book during your promotional period, you have a better chance of having a winner.

4. A “piggyback topic” (PBT) that capitalizes on life or seasonal events. This is a big discovery for me this month. By capitalizing on life events and/or seasonal holidays you have a real opportunity to cash in, in the short term.

In checking just now, it appears this month we’ve sold an additional 12 copies of our Thanksgiving book in December. I expect those numbers to go down the further we get away from the holiday. The key with these books is to take advantage of each event and get a burst of sales by piggybacking on what is already going through your buyers minds.

They aren’t thinking – “Oh here’s something new I’m interested in learning more about” it’s more like “I have to do this no matter what, I need help doing X, where can I get some help?”

It’s about filling an existing need instead of creating a new want.

As far as sales, while you may only get sales for a month or two, you typically get a large enough volume to make it worth the investment. Plus, if you pick evergreen topics (like Holidays), you get paid year after year for the work you do once.

These books become like plaque – they build up over time and get bigger and bigger each time you produce a new book.

While my single Thanksgiving book was only able to produce several hundred dollars in a single month, having 3 or 4 books centered around Thanksgiving and the various sub niches has the potential to produce 4 figures each holiday period. Multiply that by each major holiday / life event and I really can’t see how I won’t be able to break 4 figures each month consistently by the end of 2014 using this one strategy.

Looking Ahead

Where the hell did 2013 go? I can’t believe that in 2 weeks we hit the reset button and start fresh in 2014. Here’s a quick breakdown of what I’m trying to accomplish in 2014:

1. Make a  $1,000 or more per month from Amazon as result of my publishing efforts.

2. Continue to explore non fiction niches and piggyback of popular subjects and events.

3. Explore fictional writing in several different niches (I’ll share those niches when the time is right)

4. Continue to perfect my promotional efforts and set things up to be more automated and less hands on in 2014.

Here’s what really matters – I want to do these things but then I want to share it with my students so they can get the same (and hopefully better) results. It doesn’t matter what I can do it as much as it matters what others can do with the information they’re given.

Wrap Up

Now that November is in the can, I’m working hard on making lightning strike twice with our Christmas book. Provided it produces a profit I’ll be spending the new few weeks getting additional books written in preparation for next year’s holiday season along with capitalizing on new niches and fads in 2014.

I’m also working on my first illustrated book along with a new non fiction niche I’m about to enter and dominate (ok maybe not dominate, but make a healthy profit from).

As always I thank you for taking time out of your busy schedule to read this report. I know 10 minutes is an eternity in Internet time but my goal is to make this the best 10 minutes you spend each month.

If you have any questions don’t hesitate to ask them in the comment section or share them with me via email.  Until next month, Happy Holidays and here’s to an amazing 2014 together.

October 2013 Kindle Income Report


Introduction

Welcome to the first Kindle Income Report. I’m writing these reports monthly in an attempt to capture the good, the bad, and the ugly when it comes to my Kindle Publishing business.

My goal is detail important events that happened the previous months, how much I made (or lost) during the month, key takeaways I learned and what I’m working on in the coming months. Since Amazon doesn’t release my monthly earnings until the the 15th of following month (Octobers earnings were released on November 15th) I plan to write up a report around the 15th of each month.

Let me be clear from the beginning – this monthly report isn’t to claim I make the most money on Kindle or beat my chest as the works greatest publisher – I don’t and I’m not – but rather take a few minutes to capture and reflect on the previous 30 days. Since this is the inaugural report, let me get you up to speed at where I currently am before we look back on October and then towards the future.


Where I Started

I published my first book on Amazon on August 8, 2013. Since then I’ve published 4 additional books on Amazon (giving me a total of 5 books). All of them are currently in the non-fiction children’s picture books niche.

I picked this niche for several reasons:

1. It is a fast to produce a book in this niche. All I need is a 1500 to 2000 word article, 25 to 45 photos, and a proper book cover. I’m able to get the writing down quickly and if my production schedule stays on target I can produce 2 to 4 books per month.

2. It’s simple to outsource. Since I don’t need much in the way of content I’m able to hire writers cheaply and provide them with most of the source information from other easy to find resources (Wikipedia, Similar Books, & other important websites mainly).

I’ve used writers from Fiverr, Odesk, and Need An Article. I get the majority of my covers made on Fiverr and I also use Fiverr providers to get photos for the book, format my book, and do various promotional tasks.

3. I can recover my cost quickly while keeping my risk low. Typically these picture books cost around $50 to produce in their entirety. Because they are so cheap, I can afford to have several produced at once. By doing that I mitigate my risk across several books and niches instead of just one. Also, because of their cheap price, it doesn’t take many sales to recover my cost.

My overall strategy (as of 11/1/13) when it comes to publishing is this:

First, I Initially I produce 2 books for each niche I am currently exploring. These are similar subjects (say animals) but not similar topics (I produce a snake and a bat book, but not two books on snakes). When they are ready to be published I do little more than free promotional days to get the initial traction for the books. If I notice that one or both of them begin to sell well I immediately commission a third book.

Next, I run these three books through my 90 day promotional calendar to coincide with the 5 free promotional days offered to me by Amazon’s KDP Program. Over those 90 days I track downloads, sales, and borrows of the individual books. In order to continue in a category/niche I need to have 2 of the 3 books I had written either break even or show a profit during the first 90 days of publication.

If that occurs then I commission an additional two books and scale my presence within that particular category. I continue to scale until I hit 10 books within that category.

So breaking it down:

Initially I outsource two books. If they appear to be selling well (enough for one of them to pay for itself within 90 days) I outsource an additional book.

If at the end of 90 days 2 out of the 3 books I outsourced have either broken even, or produced a profit (no matter how small), I get an additional two books written.

Now I repeat the tracking I did with the two initial books and once those books appear to be selling well I have an additional 3 books outsourced (bringing our book total to 8 in this category).

If at the end of the second 90 days, 5 of the 8 books have broken even or produced a profit – I have the final two books written (bringing me to 10 books).

I go back to the same initial testing and tracking I did with the initial books and my goal at the end is to have 7 out of 10 books that have broken even or produced a profit at covers all of my cost.

While all of this is going on I am using various promotional strategies to link the books together, capture email addresses, and build my Kindle publishing empire.

That’s enough background for now, let’s get to this months important events.


Important Occurrences In October

A lot of things happened in October.

A New Promotional Strategy

I tried a new service – this one – to help me promote my latest book on Kindle. By using the service I was able to get 2,998 downloads in a single day and because of cool trick they taught me (they’ll teach it to you to if you use their service) I went from 3 sales to 15 sales of the book in a single day.

The big reason I used the service was NOT just to bring in a flood of new sales (although the book continues to sell nicely). My main goal was to get to the #1 position within the niche making me a best selling author.

By achieving that, I am now able to claim best selling author status (written by bestselling author …) for all of my books written under that pen name. I believe that in time, being a best selling author will give me more credibility to the marketplace and potential buyers and it also provided me with a nice confidence and ego boost during my young publishing career.

I just checked and currently the book I used with this promotion is the top selling book of mine this month so the benefit of the promotion continues well after doing it.

A Curious Discovery

Even though the promotion paid for itself in several ways I noticed something curious. One of my books – a book about Bat’s outsold the book I did my paid promotion with. After some investigating the reason became clear. Halloween is in October and my guess is that a lot of parents, teachers, and kids wanted to learn more about bats because of it. As a result, I sold more copies of the Bat book in October than any other book I have published. This lead me to work on a strategy centered around important and recognized national holidays or events (Thanksgiving, Easter, Halloween, etc). I’ll talk about this more in the Looking Ahead section of this report.


Income Breakdown

I’ll be honest, I debated for some time whether or not to include this part in this report and here’s why. Currently my Kindle income isn’t where I want it to be. I don’t make a ton of money or even enough money to currently sustain my lifestyle, but despite all that I’m going to go with my gut and include it here as a benchmark and inspiration.

I’m doing this because I want to be truthful and transparent in my reports and also I want to inspire others who might be thinking about publishing on Kindle. Some people are intimidated by seeing someone making a large amount through Kindle and think “I can’t do that” or that’s not possible for everyone.

By showing you my current earnings I want to inspire people into action and also let people see that publishing on Kindle is a long term business and not some overnight riches. My income today does not reflect all of the effort I’ve put into getting started and is merely a starting point for me to grow from.

The way Amazon does their payments is this – you get paid 60 days following that particular month’s sales.

For example on November 29, 2013 I will get paid for all of Septembers earnings.

My first payment from Amazon was for August 2013 sales and it was $153.18.

This month I will get paid for September 2013 sales and it was $180.67.

The breakdown of that amount is as follows:

Kindle Direct Publishing Payment – $139.59
KDP KOLL Payment – $41.08

The KOLL payment is from Amazon Kindle’s Lending Library and is payment for the 17 times my book was borrowed in September 2013.

The increase in sales from August to September was $27.49 and sales continue to trend upwards.


Key Takeaways – October 2013

In October I made a critical change to the way I get books outsourced along with our production schedule.

Critical Change To How I Hire Outsourcers

This month I made a critical change to how I hire my outsourcers. I use to hire one outsourcer at a time and work on projects in a linear fashion. Get one story written, one set of photos, one cover, etc.

When that book was done, I would begin the process again with another book and rinse and repeat until finished. Recently I ran into several outsourcers that for one reason or another caused us serious delays in our ability to publish books effectively.

The biggest issue I had was the fact that by only having one person working for us at a time at a particular task, if they quit or became unreliable I lost out on several days of production along with having to start all over a hire someone new to replace them.

This is what I do now.

I start off by having two different books written at the same time. So I hire two of everyone in the process – two writers, two people to get us photos, covers, formatters, etc.

By doing this I have a built in backup in case one person doesn’t finish the job or work out.

This happened to me recently with my holiday books. I hired two writers for two different books and the first writer did a poor job of getting the work done and then complained when I requested changes.

In the past this would have caused a delay not only on that book, but other books in the production schedule due to the linear fashion I was having them completed in. With the new process I was able to fire the first writer and continue working on the second book with no production delays.

Once the second writer finished her book, I was so impressed by her work that I hired her to rewrite the first book. She ended up finishing both ahead of schedule and I didn’t lose any momentum while having to replace the first writer.

The key here is to never have a single point of failure in your business. By having two people working on projects at all times, if one of them goes AWOL or I have to fire them my delays are minimized. It also allows me to increase the number of books I produce each month and have a “stable” of writers to choose from instead of just one.

Changes To Our Production Schedule

Here is what I shared with my coaching students about a recent change I’ve made to my production schedule:

Last month was amazing.

I got to take some time off, travel to see a few of my favorite bands live and just enjoy some down time. That’s great and well deserved when it happens but there is a real danger in taking your eye off the steering wheel.

Today I noticed that a lull in my activity (and focus) caused a lull in production and more importantly income.

While I felt no ill effects at the time I was doing it, the setbacks and delays are starting to rear their ugly head now.

Basically I’m paying for decisions I made a month ago, today.

It’s like eating junk food – it taste amazing when you consume it, but if you don’t watch it your weight goes up, your mood can go down, and bad things happen over time.

So here’s my message to you (and myself).

Keep Moving.

When you want to take a break and enjoy all that life has to offer – GREAT! Do it.

BUT, always make sure something is happening in your absence and that the line is always moving forward.

Here’s how I’m addressing this challenge in my business – I’m taking a huge part of today and loading up on projects, ideas, and more.

Then I’ll be laying out the next few months (using a trusty calendar and paper) so my team and I have a master plan to work from.

Next, we simply work the plan and ensure that there are fewer and fewer gaps between projects.

That way, when you’re off seeing the world – your team is still working and you’re still producing an income.

The bottom line – just keep moving.

The key takeaway for me here was the need to plan out as much as possible in my business. From our production schedule to our promotional schedule my goal is to always have an eye to the future while working on the present.

Forcing myself to look ahead and plan allows me to take advantage of current and future opportunities and set a road map to get me from where I am, to where I want to be.

It doesn’t have to be hard or complicated – I find working 90 days in advance to be best – but decide on what makes sense to you and do it. Don’t make it to fancy – I simply use a paper calendar, pad of paper, and pen. Once I am comfortable with the plan, I commit it digital form with a Gmail calendar and reminders.

Don’t over think it – doing something is better than doing nothing.


Looking Ahead

Seeing that our bat book was a bestseller during the Halloween holiday got me thinking about how I could take advantage of institutional holidays as a whole.

For those of you who don’t know, I use to be a stage hypnotist and my busiest times of the year were Proms, Graduations, and Holiday Parties. My secret is this – I didn’t get booked because I was the greatest hypnotist ever – I got booked because schools and companies were forced to put on events around these specific dates and needed someone to entertain them regardless of quality. They didn’t have a choice – it was expected – and if it didn’t happen people would be disappointed.

Translate that into our own lives. There is always going to be Thanksgiving, Christmas, Easter and more. Because of that families will be “forced” to get together and celebrate in some form or fashion – usually with a meal or activities or both.

So, knowing that I’ve decided the next niche I’m entering is the holiday niche. I currently have two holiday recipe books in production and expect to have them ready in time for the appropriate holiday. Because of their nature they will not sell very well year round, but I expect a flood of sales during the peak holiday times.

By having several books created for various holidays, my goal is to have a year round presence in the holiday market, moving from one best seller to the next. Also, over time I plan to move into specific sub niches within the holiday market that will be laser targeted to specific groups or popular fads/diets (think Gluten Free Christmas Cookies).


Wrap Up

In bringing this inaugural report to a close I want to take a second to say thank you. I know some gurus would admonish me for being so open and candid in this report.

They’d tell me about all the people I’ll lose because I don’t lie or claim an amazing income, that people won’t like the fact that it isn’t push button or overnight millions, and that I should find a way to make what I do sexy and attractive to everyone reading this.

That’s their opinion, here’s mine.

My goal in doing this and anything that I do in Kindle is to be completely transparent and open with my coaching students, readers, and clients – including the good, the bad, and the ugly. Right now, this may not look like much to some, but the smart people see and get it. They see that I’ve been profitable in 4 out of the 5 books I’ve published and that I have a solid roadmap for the future.

They see the value in reading something like this – even if it’s over 3000 words – because they know it gives them a competitive advantage over those who refuse to. They see the value in a long term plan and a proven system, over jumping from one thing to the next. Most of all, they see how they can use or relate the stuff I share with their own business.

It’s to those people I say thank you and good luck. I can honestly say that I don’t recall a recent time I’ve had as much fun as I’m having now with you. I enjoy being open and transparent with you and sharing how things really are – and of course how I’d love them to be.

My promise to you is simple – stick with me and you’ll learn what works and doesn’t work in my business and you’ll have the ability to translate that into your own.

It won’t happen overnight, I won’t always win, but win lose or draw I’ll always tell you the truth.

Thanks for your time and attention and I’ll try to make next month’s report a little shorter than this one.

Talk soon, be well, and good luck.

Tim Castleman

Matthew Kadish is an asshole – here’s why

So last night I got this email from Matthew Kadish.

MattIsAnAsshole

It appears that he was upset that an affiliate sent him to my sales page to buy my product.

He was even more upset that for ten whole dollars he was not instantly handed millions of dollars.

To continue his excitement, he went on to call me a scammer and said “why don’t you engage me over email and exchange real tactis and I’ll consider not asking for a refund.”

Here was my reply to Matthew Kadish:

“What an abusive email towards me. I don’t want or need you as a customer and that scam product has produced more authors within the last 60 days than any other program.

And, for the record we don’t offer refunds on digital products and busy and successful people don’t mind spending the cup of coffee on it.

Now goodbye forever.”

I thought it was pretty straight forward. I don’t respond or do anything to help bullies or people who call me names and I certainly don’t give refunds to $10 products.

If you can’t afford to spend $10, you shouldn’t be working online in the first place.

Hell today I bought a $15 book. It could rock, it could suck – I have no idea and won’t until I invest in it and use it.

If it rocks – score.

If it doesn’t – oh well I’ll move on to the next one.

Well that wasn’t enough for Matthew Kadish because he then went on to threaten me some more by telling me he was going to talk with Paypal, JVZoo, and anyone else who would listen to him.

Matthew Kadish is an asshole

Now Matthew is showing his real ignorance and here’s why.

1. I’m friends with the JVZoo guys. They’ve supported me since day 1 and they even made this product JVZoo product of the day. They loved it, customers loved it.

2. Paypal DOES NOT protect buyers from digital purchases. Not only that it’s up to me (you know since it’s my business) to set the refund policy – which is zero.

3. I didn’t advertise it on Facebook, an affiliate did.

But don’t let a little thing like facts get in the way.

So what I am going to do about all of this?

Well … nothing.

I blocked his emails, a blacklisted him on JVZoo, and I’ve told all my JV Partners about him and showed them his emails as well.

Here’s the thing – this is my business and my rules. Just like you can’t come into my house and piss all over the place, you can’t start your engagement with me by calling me names, and then demanding I engage with you so that you don’t ask for a refund for a product that doesn’t offer it.

You also don’t miss off a guy who has a nice email list, solid JV connections, and no problem standing up to punks.

Matthew Kadish is one of those and despite his attempts to get this story taken off the web, I refuse to.

By the way, to be fair Matthew Kadish appears to be a published author of several titles on Kindle. Here are the first three that showed up to me:

Matthew Kadish Books

Classy book titles for a classy guy.

Negative Consequences

Lately, in my life I’ve been focusing on the negative and how it can actually help me in my business.

Here’s an example.

My assistant and I are in the middle of a productivity challenge where we each submit a single item that have to do by 5pm the following day.

If we do that task – nothing happens.

If you don’t do the task – well that’s where it gets interesting.

See if we miss a deadline then we both agreed we have to donate money to a non profit organization.

Here’s the kicker – that organization has to be one that we can’t stand or would never endorse in our personal lives.

Guess what – so far we haven’t missed a day. In fact I dropped everything to write you this email before the deadline so I wouldn’t have to pay up.

The same goes in my personal life.

I have a little issue with eating late while over at a buddies house drinking adult beverages and such.

So the other day I told him “if you see me eating over here and we both didn’t agree on it – you have my permission to punch me as hard as you can in the chest.”

The result – zero eating.

Most of us focus on the carrot (the reward) but I’m finding in business and in life – making sure there is a big stick is helping me be more accountable and get more done.

The fear of loss and pain (losing money or getting punched in the face) is much stronger than the benefit (getting stuff done and not getting knocked out) and ultimately I get the reward in the end.

Think about this in your own life – what negative consequence could you setup in your business that would force you to be successful and get more done?

Once you have those lists, tell a few people about them and have them start holding you accountable.

Chances are, you’ll avoid those consequences and end up getting the reward (and benefit) instead.

This works for every part of your life: Money goals, business goals, relationship goals, and more. Put it to use.

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